Negative attitudes about ageing and older age make life on average 7,5 years shorter.

Negative stereotypes, prejudices and discrimination on the ground of age are known as “ageism”, which has been shown to cause cardiovascular stress, lowered levels of self-efficacy and decreased productivity. Across the EU, policies and practices still reflect ageist prejudices and deprioritise, disregard, or even exclude older adults. 

On March 8 and 9, the project’s kick-off meeting of SAA- Smart Against Ageism took place in Frankfurt, Germany, where Carina Dantas and Juliana Louceiro were, representing SHINE 2Europe.

During the implementation of the project will be developed an educational game with the aim of increasing knowledge against ageism and that will contribute to increase the empathy, tolerance and skills of civil society.

An interactive learning platform with a high-quality game, a compendium, a trainer manual and policy recommendations for a more inclusive society will be made available for informal and non-formal learning free of charge. 

SAA will contribute to restore the image of older adults as full citizens with potential to benefit their communities and remove the barriers to their social participation.  

Our consortium joins Germany, Portugal, Belgium, Lithuania, Bulgaria and The Netherlands in a creative and engaged team working together from January 2022 to June 2024! 

You can find the press release here.